THALASSIC CAPITAL

Liquid Spectrum

THALASSIC CAPITAL is an international group of finance and real estate professionals bringing together diverse talent, for whom we developed a corporate identity and renewed their corporate site. Operating across Japan, China, and Australia, Thalassic Capital takes its name from the Greek word for sea, "thalassa" — a term that serves as a guiding principle for their international business, while also symbolizing a team built from multinational backgrounds. At the core of a V.I. that symbolizes an outlook as expansive as the sea, transparency, and a fluidity toward the future, we established an iconic design element, Fluid Morph, and carried that visualization consistently from print through to digital. Fluid Morph — a design element that turns the undulation of waves into motion — is composed of four distinct objects, each with its own motion, continuously intersecting and dissolving into one another to form a singular form at any given moment.