Ondo Sake

Reinterpreting Sake

Ondo is a sake brand that curates and reinterprets sake through the lens of aging temperature. We were responsible for the brand name and logo design, product design, and the creative direction and production of key visuals for its promotion. For the brand name, we settled on the signature word "Ondo" — Japanese for "temperature" — inscribing the brand's core inquiry into aging temperature directly into the name itself, with a degree symbol (°) added as an accent at its upper left. The square label and logo placed on the product express a composition in which the brand (the logo) reinterprets, in a contemporary register, the world presented by a traditional vessel (the square). Holding cultural respect while layering an editorial point of view on top of it — that is Ondo's consistent stance as a brand.