MILES 158

Brand identity design for a car rental brand built for overseas guests

MILES 158 is a car rental brand that has broadened its reach beyond inbound tourists to overseas guests living in Nagoya. To make getting around Japan comfortable and enjoyable, it offers a fleet of Japanese vehicles — from the characterful Land Cruiser FJ to the practical Alphard — alongside attentive service built around overseas guests. We were responsible for building the brand's overall identity, including logo design and the wider V.I. system, as well as graphic items, a brand book, and the website and reservation system.