Japanese Dark Spirits Collection

Next Shochu Experience

JAPANESE DARK SPIRITS (JDS) is a bottler's brand pioneering shochu yet unseen, through aging. Working with distilleries who share its vision, JDS crafts shochu that rivals the world's distilled spirits — guided by its own curiosity and its own standards. We were responsible for its logo design, product design, and web design. Its signature product, the White Label, is a bottle that overturns the conventions of shochu — defined by a clean, impurity-free palate and a lingering, layered finish. That innovation is equally visible in its labeling, an area where shochu commonly reaches for washi or unbleached paper. The label material we chose this time is a high-purity pure white — setting it apart from most products in the industry, while also offering one answer to why shochu has long been avoided by younger drinkers. It visually translates the transparency and clarity of flavor that the White Label embodies.